Types Of Research
Qualitative Research - Qualitative research gathers information that is not in numerical form. For example, diary accounts, open-ended questionnaires, unstructured interviews and unstructured observations. Qualitative data is typically descriptive data and as such is harder to analyze than quantitative data.
Quantitative Research - Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data.
Types Of Data
Primary data is data being collected or obtained from a first hand experience. It can be received first hand. This can be done through an interview, when a person collecting the data sits face to face with the respondent.
Secondary data is data referring to data collected in the past or obtained from another party. It can be obtained from past surveys and questionnaires.
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